Pet Owners

For Pet Owners, turtles and tortoises are definitely something that require a bit more specialized care, especially turtles. Turtles require water changes and larger enclosure builds while quite a few species of tortoises require a large amount of space. If you are dedicated to building the space and the care turtles and tortoises would be a good advanced pet. One important thing to do before jumping into the world of turtle or tortoise keeping is make sure to do your research! Definitely making points on proper enclosure sizes, diet, and care specific for whatever species or turtle or tortoise you’re looking to get! Turtles or tortoises make great pets when kept properly and are entertaining for everyone in the household!


For Enthusiasts, who are able to dedicate more time and space to providing advanced enclosures turtles and tortoises can be really rewarding. With lots of species of turtles and tortoises available in today’s market there is a plethora to choose from. Be it Matta Matta, Side Neck Turtles, Redfoot Tortoises, or even Sulcata Tortoises the choices are endless. The only challenge you’ll have is choosing whether you’d rather work with tortoises or turtles! Whichever one is chosen the fun in building enclosures and watching them eat all the good food we have to offer is the best part about them!


For Breeders, depending on whether you keep turtles or tortoises they do demand a lot of space and time which is quite the dedication. One of the coolest things about working with turtles and tortoises, regardless of the species, is watching them grow and providing them with as natural of a habitat as possible. Building big spaces for Sulcata Tortoises or making self sustaining ponds for all sorts of turtle species is just a great way to show your passion and dedication to the animals we keep!


Turtles and Tortoises

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Pradeep Aradhya brings a unique perspective to building commercial success in Technology, Fashion, Food and now Film. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses. Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”. Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas, inorganic growth potential, candidate product companies and negotiate acquisitions. He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing. He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers. Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.



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