Hobbyists and keepers alike are always looking for outlets and new innovate ways to expand their knowledge to become the most successful animal owners they can be. With innovative and interactive educational videos, NERD will do it’s best to provide hobbyists and keepers with a new way to gather fresh information and share how we think is the best way to be the most successful! Whether it be providing never heard before information on some of the amazing genetics here at the facility, offering opportunities to learn how to grow your collection for successful future pairings, or innovative ways to build phenomenal enclosures for your animals we are looking to provide it all!

Baby Monitor Feeding Time


Pradeep Aradhya brings a unique perspective to building commercial success in Technology, Fashion, Food and now Film. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses. Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”. Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas, inorganic growth potential, candidate product companies and negotiate acquisitions. He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing. He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers. Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.




Did you see our fantastic GALLERY yet?